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| 999 |
_c25902 _d25902 |
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| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a70088659 | ||
| 082 |
_a658.8 _bBUE _223 |
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| 100 | _aBUELL, Victor P. | ||
| 245 |
_aMarketing management: a strategic planning approach _c/[by] Victor P.Buell |
||
| 260 |
_aNew York _bMcGraw-Hill _c1985 |
||
| 300 | _axix, 682 p.- | ||
| 440 | _aMcGraw-Hill series in marketing | ||
| 500 | _aIncludes appendixes and index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||