| 000 | 00685nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c25901 _d25901 |
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| 005 | 20220103100226.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256125767 | ||
| 082 |
_a658.8 _bBOY _223 |
||
| 100 | _aBOYD, Haper.W., Jr. | ||
| 100 | _aWalker, Orville.C., Jr. | ||
| 100 | _aLarreche, Jean Claude | ||
| 245 |
_aMarketing management: a strategic approach with a global orientation / _c[by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche |
||
| 250 | _a2nd ed. | ||
| 260 |
_aChicago _bIrwin _c1995 |
||
| 300 | _axvi, 555 p.- | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||