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999 _c25897
_d25897
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020 _a70069492
041 _aEN
082 _a658.8
_bMAR
_223
100 _aBritt, Steuart Henderson
_eetal
245 _aMARKETING management and administrative action
_c/ [by] Steuart Henderson Britt... [et al.]
250 _a5th ed.
260 _aNew York
_bMcGraw-Hill Book
_c1983
300 _axii, 468 p.-
440 _aMcGraw-Hill Series in Marketing
500 _aInclude appendixes.
509 _aNS
650 _aMarketing management
942 _cS