000 00351nam a2200121Ia 4500
008 180712s9999 xx 000 0 und d
020 _a9780749461935
100 _aSmith, P.R.
245 _aMarketing communications: integrating offline and online with social media
250 _a5th ed.
260 _aLondon
_bKogan Page
_c2011
300 _axviii, 483p.
999 _c25847
_d25847