000 00579nam a2200205Ia 4500
999 _c25846
_d25846
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008 180712s9999 xx 000 0 und d
020 _a8175542330
082 _a658.802
_bSMI
_223
100 _aSMITH, P.R.
100 _aTaylor, Jonathan
245 _aMarketing communications: an integrated approach /
_c[by]P.R. Smith, Jonathan Taylor
250 _a3rd ed.
260 _aNew Delhi
_bKogan page
_c2003
300 _axvi, 640 p.
500 _aIncludes index.
650 _aMarketing
650 0 _aCommunication- marketing
_9127346
942 _cR