000 00370nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a860036332
082 _a658.8
_bLIT
100 _aLITTLER, Dale
245 _aMarketing and product development
260 _aNew York
_bPhilip Allan
_c1984
300 _aviii, 259 p.
650 _aMarketing management
942 _cS
999 _c25833
_d25833