000 | 00572nam a2200193Ia 4500 | ||
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005 | 20211217134322.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a72369221 | ||
082 |
_a658.8 _bCHU _223 |
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100 | _aCHURCHILL, Gilbert, Jr. | ||
100 | _aPeter, J. Paul | ||
245 |
_aMarketing : creating value for customers / _c[by] Gilbert A.Churchill., Jr., J.Paul Peter |
||
250 | _a2nd ed. | ||
260 |
_aBoston _bMcGraw-Hill _c1998 |
||
300 | _axxiv, 630 p. | ||
500 | _aIncludes appendex, glossary & index. | ||
650 | _aMarketing management | ||
942 | _cS |