000 00367nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a471631094
082 _a658.8
_bZIK
100 _aZikmund, William
245 _aMarketing
250 _a3rd ed.
260 _aNew York
_bJohn Wiley & Sons
_c1989
300 _axxvi, 694 p.
650 _aMarketing
942 _cS
999 _c25821
_d25821