000 00442nam a2200169Ia 4500
008 180712s9999 xx 000 0 und d
020 _a71116087
082 _a658.8
_bMAR
100 _aKerin, Roger A. [et al.]
245 _aMARKETING
250 _a8th ed.,Internationl
260 _aBoston
_bMcGraw-Hill/ Irwin
_c2006
300 _axivi, 733 p. -
440 _aMcGraw-Hill/Irwin series in marketing
650 _aMarketing
942 _cR
999 _c25813
_d25813