000 00619nam a2200229Ia 4500
999 _c25812
_d25812
005 20221019104341.0
008 180712s9999 xx 000 0 und d
020 _a13163872
041 _aEN
082 _a658.8
_bKEE
_223
100 _aKeegan, Warren J.
100 _aMoriarty, Sandra E.
100 _aDuncan, Thomas R.
245 _aMarketing /
_cWarren J.Keegan, Sandra E. Moriarty, Thomas R. Duncan
250 _a2nd ed.
260 _aNew Jersey
_bPrentice Hall
_c1995
300 _axxviii, 743 p.
500 _aIncludes appendix, glossary and index
509 _aNS
650 _aMarketing
942 _cS