000 | 00452nam a2200169Ia 4500 | ||
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999 |
_c25811 _d25811 |
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005 | 20220322144446.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a23539402 | ||
082 |
_a658.8 _bHES _223 |
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100 | _aHESKETT, James L. | ||
245 |
_aMarketing _c/[by] James L. Heskett |
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260 |
_aNew York _bMacmillan _c1976 |
||
300 | _axiii, 610 p. | ||
500 | _aIncludes appendixes and index. | ||
650 | _aMarketing management | ||
942 | _cR |