000			00683nam a2200217Ia 4500
999			_c25802 _d25802
005			20220210120831.0
008			180712s9999 xx 000 0 und d
020			_a70189544
082			_a658.8 _bETZ _223
100			_aETZEL, Michael J
100			_aWalker, Bruce J.
100			_aStanton, William J.
245			_aMarketing / _cby Michael J.Etzel, Bruce J.Walker, William J.Stanton
250			_a11th ed.
260			_aBoston _bIrwin/McGraw-Hill _c1997
300			_axxi, 624 p.-
440			_aMcGraw-Hill series in marketing.
500			_aAppendix: p. B1-B14; Reference: p. N1-N19; Glossary: p. G1-G17; Index: p. I1 -I32.
650			_aMarketing management
942			_cS