000			00384nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a132885980
082			_a658.8 _bMOO
100			_aMOOIJ, Marieke de
245			_aAdvertising worldwide
250			_a2nd ed.
260			_aNew york _bPrentice Hall _c1994
300			_axxi, 570 p.
650			_aMarketing Management
942			_cS
999			_c2412 _d2412