| 000 | 00564nam a2200193Ia 4500 | ||
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| 999 |
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| 005 | 20220111132936.0 | ||
| 008 | 220111b ||||| |||| 00| 0 eng d | ||
| 020 | _a444410748 | ||
| 041 | _aEN | ||
| 082 |
_a659.1 _bGEN _223 |
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| 100 | _aGENSCH, Dennis H. | ||
| 245 |
_aAdvertising planning: mathematical models in advertising media planning / _c [by] Dennis H.Gensch |
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| 260 |
_aLondon _bElsevier scientific pub. _c1973 |
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| 300 | _aix, 176 p. | ||
| 500 | _aIncludes appendixes, references and index. | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cS | ||