| 000 | 00496nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c2404 _d2404 |
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| 005 | 20190809121011.0 | ||
| 008 | 190809b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788131517383 | ||
| 041 | _aEN | ||
| 082 |
_a659.1 _bADV _223 |
||
| 100 |
_aSemenik, Richard J _eetal |
||
| 245 |
_aAdvertising and promotions: _b an integrated brand approach |
||
| 250 | _a6th ed. | ||
| 260 |
_aAndover _bCengage learning _c2012 |
||
| 300 | _axli, 710 p. | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cR | ||