000			00625nam a2200229Ia 4500
999			_c2403 _d2403
005			20190809113717.0
008			190809b ||||| |||| 00| 0 eng d
020			_a256218994
041			_aEN
082			_a659.1 _bBEL _223
100			_aBelch, George E.
100			_aBelch, Michel, A
245			_aAdvertising and promotion: _ban integrated marketing communications perspective
250			_a4th ed.
260			_aBoston _bMcGraw-Hill/Irwin _c1998
300			_axxii, 762 p.
440			_aIrwin McGraw-Hill series in marketing
500			_ainclude indexes
509			_aNS
650			_aAdvertising
942			_cS