| 000 | 00699nam a2200229Ia 4500 | ||
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| 999 |
_c2402 _d2402 |
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| 005 | 20220119141845.0 | ||
| 008 | 190809b ||||| |||| 00| 0 eng d | ||
| 020 | _a72314451 | ||
| 041 | _aEN | ||
| 082 |
_a659.1 _bBEL _223 |
||
| 100 | _aBelch, George E. | ||
| 100 | _aBelch, Michael A. | ||
| 245 |
_aAdvertising and promotion: _ban integrated marketing communications perspective / _c[by]George E.Belch, Michael A.Belch |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill/ Irwin _c2001 |
||
| 300 |
_axx, 795 p. _eDVD |
||
| 440 | _aThe McGraw - Hill/ Irwin series in marketing | ||
| 500 | _aiGlossary: p. G1-G13; Index: p. I1-I19 | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cS | ||