000 00502nam a2200181Ia 4500
999 _c2398
_d2398
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008 180712s9999 xx 000 0 und d
020 _a8120317181
082 _a658.8
_bKUE
_223
100 _aKUEGLER, Thomas., Jr.
245 _aAdvertising and marketing /
_c[by] Thomas J. Kuegler Jr.
250 _a3rd ed.
260 _aNew Delhi
_bPrentice-Hall
_c2000
300 _axxiv, 536 p.
500 _aIncludes glossary and index
650 _aMarketing management
942 _cS