000 00649nam a2200205Ia 4500
999 _c23740
_d23740
005 20221215122002.0
008 190805b ||||| |||| 00| 0 eng d
020 _a007058396X
041 _aEN
082 _a658.812
_bBAT
_223
100 _aBatterley, Richard
245 _aLeading Through Relationship Marketing
_b: how winning organisation leverage stakeholder relationships to improve business performance
_c[by] Richard Batterley
260 _aNew Delhi
_bTata McGraw-Hill
_c2004
300 _ax, 206 p.
500 _aInclude Index.
509 _aNS
650 _aRelationship marketing
650 4 _aCustomer relations
_94403
942 _cR