000 00670nam a2200217Ia 4500
999 _c23201
_d23201
005 20220106102414.0
008 180712s9999 xx 000 0 und d
020 _a750646152
082 _a658.8
_bMAC
_223
100 _aMcDONALD, Malcolm
100 _aRogers, Beth.
100 _aWoodburn, Diana.
245 _aKey customers: how to manage them profitably /
_c[by] Malcolm Mc Donald, Beth Rogers, Diana Woodburn
260 _aOxford
_bButterworth- Heinemann
_c2001
300 _axxii, 320 p.-
440 _aChartered institute of marketing
500 _aIncludes index.
650 _aMarketing management
650 0 _a Customer service
_9122167
942 _cS