000 00540nam a2200205Ia 4500
999 _c22174
_d22174
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008 180712s9999 xx 000 0 und d
020 _a9780199602131
041 _aEN
082 _a658.8
_bPAL
_223
100 _aPalmer, Adrian
245 _aIntroduction to marketing:
_btheory and practice
_c/ Adrian Palmer
250 _a3rd ed.
260 _aOxford
_bOxford Univ. Press
_c2012
300 _axxiii, 551p.
500 _aincludes glossary and index.
509 _aNS
650 _aMarketing
942 _cR