000 00505nam a2200181Ia 4500
999 _c22170
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008 180712s9999 xx 000 0 und d
020 _a712109595
082 _a658.8
_bFRA
_223
100 _aFRAIN, John
245 _aIntroduction to marketing
_c/[by] John Frain
260 _aPlymouth
_bMacdonald and Evans
_c1981
300 _aviii, 238 p.
440 _aM& E BEC book series.
500 _aIncludes bibliography and index.
650 _aMarketing management
942 _cS