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999 _c21584
_d21584
005 20220121113919.0
008 180712s9999 xx 000 0 und d
020 _a30767539
082 _a658.8
_bCZI
_223
100 _aCZINKOTA, Michael. R.
100 _aRonkainen, Ilkka A
245 _aInternational marketing /
_cMichael R.Czinkota, Ilkka A.Ronkainen
250 _a3rd ed.
260 _aFort worth
_bHarcourt Brace Jovanovich College
_c1993
300 _axxxi, 924 p.-
440 _aDryden press series in marketing
500 _aInclude index.
650 _aMarketing management
942 _cS