000 00389nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a750619236
082 _a658.802
_bYES
100 _aYESHIN, Tony
245 _aIntegrated marketing communication: the holistic approach
260 _aOxford
_bButterworth Heinemann
_c2003
300 _axi, 354 p.
650 _aMarketing
942 _cR
999 _c21190
_d21190