000 00431nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a875842410
082 _a658.8
_bBAR
100 _aBARBBA, Vicent P.
245 _aHearing the voice of the market: competitive advantage through creative use of m
260 _aBoston
_bHarvard Business School press
_c1991
300 _axiii, 294 p.
650 _aDecision making
942 _cS
999 _c19110
_d19110