000 00566nam a2200205Ia 4500
999 _c18781
_d18781
005 20190807112440.0
008 190807b ||||| |||| 00| 0 eng d
020 _a803951558
041 _aEN
082 _a658.83
_bBEA
_223
100 _aBearden, William O.
100 _aNetemeyer, Richard, G
100 _aMobley, Mary, F
245 _aHandbook of marketing scales: multi-item measures for marketing and consumer behavior research
260 _aLondon
_bSage
_c1993
300 _axii, 352 p.
509 _aNS
650 _aMarketing research
942 _cS