000			01563cam a2200313 i 4500
999			_c184719 _d184718
001			19093629
005			20241217085658.0
008			160513s2017 enk b 001 0 eng
010			_a 2016014153
020			_a9781138812277 (pbk.)
020			_z9781315748900 (ebook)
040			_beng
042			_apcc
050	0	0	_aHD9993.E452 _bZ33 2017
082	0	0	_a794.8068/8 _223 _bZAC
100	1		_aZackariasson, Peter, _d1972-
245	1	0	_aVideo game marketing : _ba student textbook / _cPeter Zackariasson and Mikolaj Dymek.
264		1	_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2017.
300			_avi, 155 pages ; _c24 cm
504			_aIncludes bibliographical references and index.
505	0		_aThe market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.
650		0	_aVideo games industry.
650		0	_aVideo games _xMarketing.
700	1		_aDymek, Mikolaj,
856			_3EB _uhttps://www.taylorfrancis.com/books/mono/10.4324/9781315748900/video-game-marketing-peter-zackariasson-mikolaj-dymek _ySF
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_cEB