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020 _a007066708X
082 _a658.84
_bJOH
_223
100 _aJOHANSSON, Johny K
245 _aGlobal Marketing
_b: foreign entry, local marketing and global management /
_c [by] Johny K.Johansson
250 _a4th ed.
260 _aNew Delhi
_bTata McGraw-Hill
_c2008
300 _axviii, 648 p.
500 _aIncludes index.
509 _aNS
650 _aInternational marketing
942 _cR