000 | 00560nam a2200193Ia 4500 | ||
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999 |
_c17897 _d17897 |
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005 | 20221219111340.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a007066708X | ||
082 |
_a658.84 _bJOH _223 |
||
100 | _aJOHANSSON, Johny K | ||
245 |
_aGlobal Marketing _b: foreign entry, local marketing and global management / _c [by] Johny K.Johansson |
||
250 | _a4th ed. | ||
260 |
_aNew Delhi _bTata McGraw-Hill _c2008 |
||
300 | _axviii, 648 p. | ||
500 | _aIncludes index. | ||
509 | _aNS | ||
650 | _aInternational marketing | ||
942 | _cR |