000			00324nam a22001217a 4500
999			_c177131 _d177130
005			20230816145543.0
008			230816b ||||| |||| 00| 0 eng d
082			_223
245			_aJournal of Marketing, Vol. 62(1, 3); 1998
260			_bAmerican Marketing Association _c1998
362			_a1 Jan-31 Jul,1998
942			_cPRBP