| 000 | 00465nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c16997 _d16997 |
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| 005 | 20190527091602.0 | ||
| 020 | _a053414778x | ||
| 041 | _aEN | ||
| 082 |
_a659.1 _bFLE _223 |
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| 100 | _aFLETCHER, Alan D. | ||
| 110 |
_992390 _aBowers, Thomas, A. |
||
| 245 | _aFundamentals of advertising research | ||
| 250 | _a4th ed. | ||
| 260 |
_aCalifornia _bWadsworth pub. _c1991 |
||
| 300 | _axv, 364 p. | ||
| 509 | _aNS | ||
| 650 | _aAdvertising- research | ||
| 942 | _cS | ||