| 000 | 00555nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c160619 _d160618 |
||
| 005 | 20220208104902.0 | ||
| 008 | 220118b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353946135 | ||
| 041 | _aEN | ||
| 082 |
_223 _a658.827 _bSTR |
||
| 100 |
_aKeller, Kevin Lane _eetal |
||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity |
||
| 250 | _a5th ed. | ||
| 260 |
_aChennai _bPearson _c2020 |
||
| 300 | _axxx,642 p. | ||
| 500 | _aIncludes index | ||
| 509 | _aNS | ||
| 650 | 4 |
_92209 _aBrand name products |
|
| 942 | _cR | ||