000			00403nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a003018763X
082			_a658.8 _bZIK
100			_aZIKMUND, William G.
245			_aExploring marketing research
250			_a6th ed.
260			_aFort Worth _bThe Dryden Press _c1997
300			_axxvii, 739 p.
650			_aMarketing management
942			_cS
999			_c15391 _d15391