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| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a30981360 | ||
| 082 |
_a658.8 _bZIK _223 |
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| 100 | _aZIKMUND, William G. | ||
| 245 |
_aExploring marketing resarch / _c[by] William G.Zikmund |
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| 250 | _a5th ed. | ||
| 260 |
_aPhiladelphia _bThe Dryden Press. _c1994 |
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| 300 | _axxiv, 818 p. | ||
| 500 | _aIncludes index and references. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||