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020 _a749429836
082 _a658.8
_bMAR
_223
100 _aFORSYTH, Patrick
245 _aEverything you need to know about marketing /
_c[by] Patrick Forsyth
250 _a2nd ed.
260 _aLondon
_bKogan Page
_c1999
300 _axii, 100 p.
500 _aIncludes appendixes and glossary.
650 _aMarketing Management
942 _cS