| 000 | 00480nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9812406034 | ||
| 082 |
_a658.8 _bHOF |
||
| 100 | _aHOFFMAN, K.Douglas | ||
| 245 | _aEssentials of services marketing: concepts, strategies & cases | ||
| 250 | _a2nd ed. | ||
| 260 |
_a[Singapore] _bThomson _c2004 |
||
| 300 | _axxi, 569 p.- | ||
| 440 | _aThe dryden press series in marketing | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||
| 999 |
_c14933 _d14933 |
||