| 000 | 00598nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c14877 _d14877 |
||
| 005 | 20230725155821.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9780072935899 | ||
| 020 | _a0072964642 [CD] | ||
| 082 |
_a658.8 _bPER _223 |
||
| 100 | _aPERREAULT, William .D., Jr. | ||
| 245 |
_aEssentials of marketing: a global managerial approach+CD-ROM / _cWilliam D. Perreault., Jr, E. Jerome McCarthy |
||
| 250 | _a10th ed. | ||
| 260 |
_aBoston _bIrwin/McGraw-Hill _c2006 |
||
| 300 | _axl, 638 p. | ||
| 650 | _aMarketing management | ||
| 700 |
_944182 _aMcCarthy, E. Jerome |
||
| 942 | _cS | ||