000 00426nam a2200169Ia 4500
008 180712s9999 xx 000 0 und d
020 _a256093237
082 _a658.8
_bMAC
100 _aMACCARTHY, E.Jerome
245 _aEssentials of marketing
250 _a5th ed.
260 _aHomewood
_bIrwin
_c1991
300 _axvii, 526 p.-
440 _aIrwin series in marketing
650 _aMarketing management
942 _cS
999 _c14872
_d14872