000 00424nam a2200169Ia 4500
008 180712s9999 xx 000 0 und d
020 _a256060096
082 _a658.8
_bMAC
100 _aMACCARTHY, E.Jerome
245 _aEssentials of marketing
250 _a4th ed.
260 _aHomewood
_bIrwin
_c1988
300 _axvi, 512 p.
440 _aIrwin series in marketing
650 _aMarketing management
942 _cS
999 _c14871
_d14871