| 000 | 00504nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c14870 _d14870 |
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| 005 | 20220505104118.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256026483 | ||
| 082 |
_a658.8 _bMAC _223 |
||
| 100 | _aMACCARTHY, E.Jerome | ||
| 245 |
_aEssentials of marketing _c/[by] E.Jerome McCarthy |
||
| 260 |
_aHomewood _bIrwin _c1991 |
||
| 300 | _axvii, 540 p.- | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes glossary and index | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||