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_bENC
_223
245 _aENCYCLOPAEDIA of economics commerce and management /
_cedited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal
260 _aNew Delhi
_bMittal pub.
_c1996
300 _a18 v.(v.1- vi, 311; v.2-272; v.3-308; v.4-298; v.5-286; v.6-
500 _aContents; v.1-Management principles and practices. - v.2-Corporate planning and strategic management. - v.3-Organisation theory and behaviour. - v.4-Personnel management and industrial relations. - v.5-Dynamics of human resource development. - v.6-Industrial sociology and labour welfare. - v.7-Marketing management. - v.8-Advertising and promotion management. - v.9-Product development and management.
650 _aManagement-Encyclopaedia
700 _9127480
_aDayal, Raghubir.
_eedt
700 _9127481
_aZachariah, Peter.
_eedt
700 _9127482
_aRajpal, Kireet.
_eedt
942 _cPR