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020 _a750653353
082 _a658.84
_bSMI
_223
100 _aSMITH, P. R.
100 _aChaffey, Dave
245 _aeMarketing excellence: the heart of e business /
_c[by]P.R.Smith, Dave Chaffey
260 _aOxford
_bButterworth Heinemann
_c2003
300 _axiii, 340 p.
500 _aIncludes glossary & index.
650 _aElectronic marketing
650 0 _a Tele marketing
_9130305
942 _cR