| 000 | 00438nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a324125690 | ||
| 082 |
_a658.80285 _bZIK |
||
| 100 | _aZIKMUND, William G. | ||
| 245 | _aEffective marketing: creating and keeping customers in an e-commerce world | ||
| 250 | _a3rd ed. | ||
| 260 |
_a[Australia] _bSouth-Western _c2002 |
||
| 300 | _axxix, 553 p. | ||
| 650 | _aMarketing | ||
| 942 | _cS | ||
| 999 |
_c13182 _d13182 |
||