000 00723 a2200229 4500
999 _c125933
_d125932
005 20201015104213.0
008 200219b ||||| |||| 00| 0 eng d
020 _a9781119059721
041 _aEN
082 _223
_a658.872
_bDEM
100 _aDempster, Craig
100 _aLee, John
245 _aThe rise of the platform marketer
_b: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
260 _aHoboken
_bJohn Wiley & Sons.
_c2015
300 _axii, 228 p.
500 _aIncludes index
509 _aNS
650 4 _99604
_aInternet marketing
650 0 _997945
_aConsumer behaviour
650 4 _914455
_aRelationship marketing
942 _cS