| 000 | 00650nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c125139 _d125138 |
||
| 005 | 20191125140124.0 | ||
| 008 | 191125b ||||| |||| 00| 0 eng d | ||
| 082 |
_223 _a658.82 VIC |
||
| 100 |
_998533 _aVictoria, Alexander C.V. |
||
| 245 |
_aA study on promotional strategic transformation of fast moving consumer goods in Chennai city _bThesis submitted in partial fulfillment for the Degree of Doctor of Philosophy |
||
| 260 |
_aChennai _bBharath University _c2014 |
||
| 300 | _a245 p. | ||
| 650 | 4 |
_914994 _aSales promotion |
|
| 650 | 4 |
_914670 _aRetail trade |
|
| 650 | 0 |
_998534 _aConsumer perception |
|
| 720 | _aDr. M.Ganesan | ||
| 942 | _cPR | ||