| 000 | 00746nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c125130 _d125129 |
||
| 005 | 20191125111331.0 | ||
| 008 | 191125b ||||| |||| 00| 0 eng d | ||
| 082 |
_223 _a658.827 DIN |
||
| 100 |
_998516 _aDenesh Kumar, S. |
||
| 245 |
_aImpact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai _bThesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management |
||
| 260 |
_aTamilNadu _bBharathiar University _c2018 |
||
| 300 | _a162 p. | ||
| 650 | 4 |
_92209 _aBrand name products |
|
| 650 | 0 |
_998517 _aProduct placement- mass media |
|
| 650 | 0 |
_997945 _aConsumer behaviour |
|
| 720 | _aDr. V. Hemanth Kumar | ||
| 942 | _cPR | ||