| 000 | 00588nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c124906 _d124905 |
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| 005 | 20191118094727.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9789352865611 | ||
| 041 | _aEN | ||
| 082 |
_a658.8 _bKOT _223 |
||
| 100 | _aKotler, Philip | ||
| 100 | _aArmstrong, Gary | ||
| 100 | _aAgnihotri, Prafulla Y. | ||
| 245 | _aPrinciples of marketing | ||
| 250 | _a17th ed. | ||
| 260 |
_aNew York _bPearson Education _c2018 |
||
| 300 | _axxii, 699 p. | ||
| 500 | _aIncluding references and index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing management | ||
| 942 | _cR | ||