000 00379nam a2200145Ia 4500
008 190529s9999 xx 000 0 und d
020 _a471729809
082 _a658.8
_bBAK
100 _aBaker, Ronald J.
245 0 _aPricing on purpose: creating and capturing value
260 _aNew Jersey
_bJohn Wiley
_c2006
300 _axxvi, 374 p.
650 _aMarketing
942 _cS
999 _c116091
_d116090