000 00396nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a471557226
082 _a658.4012
_bAAK
100 _aAAKER, David A
245 _aDeveloping business strategies
250 _a3rd ed.
260 _aNew York
_bJohn Wiley & Sons
_c1992
300 _axvi, 394 p.
650 _aStrategic planing
942 _cS
999 _c11594
_d11594