000 00446nam a2200181Ia 4500
999 _c10996
_d10996
005 20190527093042.0
020 _a844234222
041 _aEN
082 _a659.1
_bDUT
_223
100 _aDutka, Solomon
245 _aDagmar: defining advertising goals for measured advertising results
250 _a2nd ed.
260 _aLincolnwood
_bNTC Business Books
_c1995
300 _axii, 129 p.
509 _aNS
650 _aAdvertising
942 _cS