000 00398nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a908466021
082 _a658.8
_bBAL
100 _aBALAN, Peter
245 _aCreating achievable marketing plans
250 _a2nd ed.
260 _a[S.l]
_bPolygot Enterprises
_c1991
300 _avii, 274 p.
650 _aMarketing management
942 _cS
999 _c10519
_d10519